Simon Burch, CEO


Simon has 20 years of experience in the spirits industry, an MBA from Harvard business school, and multiple executive leadership positions at Pernod Ricard , Diageo and Moët Hennessy. While at Diageo, Simon led the USA Tequila, Rum and Vodka brand portfolios before transitioning to Global Head of Smirnoff Vodka, the world’s largest Spirits brand. Subsequently Simon joined Moet Hennessy as CMO of Belvedere Vodka. He was excited to join the Green River Spirits Company as CEO in 2017 and lead a dramatic expansion agenda for the organization.



To say Jacob was born with whiskey in his veins might be a stretch, but distilling has been in his family for eight generations, all the way back to the earliest days of bourbon. Jacob has been around bourbon his whole life and some of his first memories are of running around rickhouses with his grandfather. Over time, he learned the ins and outs of whiskey from his father and grandfather, and that great bourbon comes from both the head and the heart. Jacob’s experience is equal parts know-how and a love for the art handed down from his family. 


In 2014, Jacob was part of the team that found Owensboro’s storied Green River distillery in ruins. Brick by brick, building by building, they restored the iconic DSP-KY-10 and in 2016, began distilling under the name of O.Z. Tyler. In 2020, under Jacob’s skillful hand, Green River Distilling Co. was resurrected, bringing bourbon pride back to Western Kentucky. Jacob and the team proudly raised the Green River flag on the distillery campus again, beginning the next chapter in Green River’s history. He calls his role in the revival of Green River a “once-in-lifetime experience.”  

As Green River’s Master Distiller, eighth-generation Kentuckian Jacob Call oversees all aspects of the distillery’s whiskey production and warehousing.

Learn more about our SERVICES here


We specialize in Private Label, Private Brand and Bulk Spirits. With over 50+ years of combined global brand creation experience, we develop beautifully crafted spirit brands with high consumer appeal.


  Green River Spirits Company


(843) 225-3100
7410 Northside Dr. Suite 200
N. Charleston, SC 29420